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Erica Location
Satellite Beach, FL, US
Erica Work
EVP, PMX Lift @ (October 2022 - Present)
EVP, Digital Investment @ (June 2020 - October 2022)
SVP, Integrated Investment @ (June 2017 - June 2020)
VP, Group Director, Global Media @ (September 2014 - May 2017)
Partner, Senior Director, Digital Investment @ (August 2012 - August 2014)
Digital Associate Media Director @ (September 2010 - July 2012)
Digital Associate Director @ MediaVest (February 2010 - September 2010)
Digital Manager @ MediaVest (January 2008 - March 2010)
Media Supervisor @ (October 2006 - January 2008)
Media Manager (Beyond Interactive) @ (May 2006 - October 2006)
Media Planner (Beyond Interactive) @ (March 2005 - April 2006)
Digital Media Planner @ FCBi (January 2004 - March 2005)
Direct Marketing Executive @ Xuppa, Bay 9, RocketLinks (October 2002 - November 2003)
Erica Education
Boston University College of Communication
Bachelor of Science - BS Mass Communication (Ad Lab (A Full Service Student Run Ad Agency)
Jazz Dance and Sailing)
The Dalton School
HS Degree (High School)
Erica Skills
Direct Marketing
Media Strategy
Mobile
comScore
Media Buying
Mac OS
Social Media
Online Marketing
Digital Strategy
Windows
eMarketer
Mobile Marketing
Digital Media
Behavioral Targeting
Negotiation
Digital Marketing
Advertising
Integrated Marketing
Ad Networks
Traditional Media
Ad Serving
Strategy
Media Planning
DoubleClick
Flashtalking
New Media
Mobile Advertising
Interactive Marketing
HTML
Online Advertising
Microsoft Office
Interactive Advertising
Emerging Media
Dynamic Logic
Mediaplex
Google Analytics
Rich Media
Social Media Marketing
Creative Direction
Nielsen Net Ratings
Email Marketing
SEM
Pointroll
Display Advertising
Dimestore
Atlas
Econometric Modeling
MRI
MediaMind
Mobile Devices
PPC
Leadership
Team Mentoring
Erica Summary
Erica, based in Satellite Beach, FL, US, is currently a EVP, PMX Lift at Publicis Groupe. Erica brings experience from previous roles at Zenith, DigitasLBi_US and MEC. Erica holds a Bachelor of Science - BS Mass Communication in Ad Lab (A Full Service Student Run Ad Agency)
Jazz Dance and Sailing @ Boston University College of Communication. With a robust skill set that includes Direct Marketing, Media Strategy, Mobile, comScore, Media Buying and more. Erica has 3 emails and 1 mobile phone numbers on RocketReach.
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