Eric Tan Email & Phone Number
Vice President, Consumer Experience, GCA @ adidas
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Eric Tan Location
- Shanghai, China
Eric Tan Work
- Vice President, Consumer Experience, GCA @ (July 2024 - Present)
- Head of Consumer Strategy, Insights and Analytics, GCA @ (May 2021 - June 2024)
- Client Partner Coca-Cola, Greater China @ (May 2019 - May 2021)
- Chief Client Officer, China @ (May 2018 - May 2021)
- Group Account and Business Director AB InBev, North Asia @ (May 2016 - May 2018)
- Senior Client Service Director, Consumer, Luxury and Travel, Greater China @ (May 2013 - April 2016)
- Group Account and Business Director, Greater China @ (January 2011 - January 2013)
- Director, Regional Retail and Shopper Practice, Greater China @ (December 2007 - August 2011)
- Director, FMCG, Consumer Research, China @ (December 2007 - August 2011)
- Director, Total Client Solutions, Hong Kong @ (December 2006 - December 2007)
- Associate Director, Retail Measurement Service, Hong Kong @ (September 2004 - November 2006)
- Senior Manager @ (December 2002 - August 2004)
- Manager, Retail Measurement Service @ (December 2001 - November 2002)
- Assistant Manager, Retail Measurement Service, Hong Kong @ (August 2000 - November 2001)
- Regional Store Manager @ (August 1997 - August 2000)
Eric Tan Education
- The Hong Kong Polytechnic University
BA Business Studies (Business Studies)
1994-1996
Eric Tan Skills
- Marketing Research
- Quantitative Research
- FMCG
- Consumer Insights
- Customer Insight
- Marketing Strategy
- Brand Management
- Marketing Communications
- Integrated Marketing
- Media Research
- Digital Marketing
- Shopper Marketing
- Category Management
- Key Account Management
- Retail
- Management
- Leadership
- Public Speaking
- Primary Research
- Sales
- Market Intelligence
- Brand Equity
- Data Analysis
- Market Research
- Competitive Analysis
- Competitive Intelligence
- Advertising Research
- Questionnaire Design
- Marketing
- Focus Groups
- Interviews
- Qualitative Research
- Segmentation
- Online Research
- Market Analysis
- Project Management
- Research
- Analytics
- Analysis
- SPSS
- Consumer Behaviour
Eric Tan Summary
- Eric Tan, based in Shanghai, China, is currently a Vice President, Consumer Experience, GCA at adidas. Eric Tan brings experience from previous roles at adidas, Kantar and Insights by Kantar. Eric Tan holds a 1994 - 1996 BA Business Studies in Business Studies @ The Hong Kong Polytechnic University. With a robust skill set that includes Marketing Research, Quantitative Research, FMCG, Consumer Insights, Customer Insight and more. Eric Tan has 2 emails and 1 mobile phone numbers on RocketReach.
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