Eric Tan Email & Phone Number
Vice President, Consumer Experience, GCA @ adidas
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Eric Tan Location
- Shanghai, China
Eric Tan Work
- 2024 -now Vice President, Consumer Experience, GCA @
- 2021 -2024 Head of Consumer Strategy, Insights and Analytics, GCA @
- 2019 -2021 Client Partner Coca-Cola, Greater China @
- 2018 -2021 Chief Client Officer, China @
- 2016 -2018 Group Account and Business Director AB InBev, North Asia @
- 2013 -2016 Senior Client Service Director, Consumer, Luxury and Travel, Greater China @
- 2011 -2013 Group Account and Business Director, Greater China @
- 2007 -2011 Director, Regional Retail and Shopper Practice, Greater China @
- 2007 -2011 Director, FMCG, Consumer Research, China @
- 2006 -2007 Director, Total Client Solutions, Hong Kong @
- 2004 -2006 Associate Director, Retail Measurement Service, Hong Kong @
- 2002 -2004 Senior Manager @
- 2001 -2002 Manager, Retail Measurement Service @
- 2000 -2001 Assistant Manager, Retail Measurement Service, Hong Kong @
- 1997 -2000 Regional Store Manager @
Eric Tan Education
- Hong Kong Polytechnic 1994-1996
Eric Tan Skills
- Marketing Research
- Quantitative Research
- FMCG
- Consumer Insights
- Customer Insight
- Marketing Strategy
- Brand Management
- Marketing Communications
- Integrated Marketing
- Media Research
- Digital Marketing
- Shopper Marketing
- Category Management
- Key Account Management
- Retail
- Management
- Leadership
- Public Speaking
- Primary Research
- Sales
- Market Intelligence
- Brand Equity
- Data Analysis
- Market Research
- Competitive Analysis
- Competitive Intelligence
- Advertising Research
- Questionnaire Design
- Marketing
- Focus Groups
- Interviews
- Qualitative Research
- Segmentation
- Online Research
- Market Analysis
- Project Management
- Research
- Analytics
- Analysis
- SPSS
- Consumer Behaviour
Eric Tan Summary
- Eric Tan, based in Shanghai, China, is currently a Vice President, Consumer Experience, GCA at adidas. Eric Tan brings experience from previous roles at adidas, Kantar and Insights by Kantar. Eric Tan holds a 1994 - 1996 Hong Kong Polytechnic. With a robust skill set that includes Marketing Research, Quantitative Research, FMCG, Consumer Insights, Customer Insight and more. Eric Tan has 2 emails on RocketReach.
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