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Eric Herd Location
New York, United States
Eric Herd Work
Global Head of Sports and Emerging Products @ (May 2025 - Present)
Founder and CEO @ A2Z Ventures (July 2022 - Present)
Strategic Advisor @ (May 2024 - Present)
Advisor @ (June 2018 - Present)
Advisor @ (May 2025 - Present)
Co-Founder and Investor @ (April 2008 - Present)
President and CEO @ (September 2018 - July 2022)
Chief Operating Officer @ (January 2014 - August 2018)
Vice President, Sales and Business Development @ (January 2011 - December 2013)
Director of Sales and Business Development @ (March 2008 - December 2010)
Advisor @ (September 2022 - Present)
Advisor @ (December 2022 - Present)
Advisor @ (January 2024 - Present)
Advisor @ (December 2022 - August 2024)
Advisor @ (May 2023 - December 2023)
Advisor @ (October 2022 - March 2023)
Advisor @ (July 2022 - October 2022)
Agent, Global Branded Entertainment @ (May 2007 - April 2008)
Sports Marketing Executive @ (June 2005 - May 2007)
Tournament Office for Legg Mason Tennis Classic, Washington DC @ SFX Sports Group (July 2005 - August 2005)
Account Management @ (August 2004 - December 2004)
Special Assistant to the Executive Producer, DC Economic Summit @ (November 2004 - November 2004)
Runner and Logger at 2004 Summer Olympics @ (July 2004 - September 2004)
Event and Venue Public Relations @ Washington Sports and Entertainment (May 2004 - July 2004)
Promotions at HOT 99.5FM, Washington DC @ (May 2003 - August 2003)
Eric Herd Education
The George Washington University
BBA (Sports Management, Marketing)
2002-2006
UNSW
(Sports Marketing)
2005-2005
Eric Herd Skills
Executive Coaching
Revenue Generation
Management Consulting
Sports Betting
Sports Media
Sports Industry
Business Strategy
Operations Management
Global Experience
Branded Content
Relationship Building
Sponsorship Sales
Sponsorship Negotiations
Sponsorship Strategy
Digital Strategy
Digital Media
Sales Management
Sales
Integrated Marketing
Solution Selling
Presentations
Strategic Planning
Strategic Partnerships
Online Advertising
New Business Development
Marketing Strategy
Sponsorship
Creative Solutions
Start Ups
Development
Advertising
Public Speaking
Social Media
Negotiation
Public Relations
Marketing Communications
Creative Strategy
Social Media Marketing
Marketing
Press Releases
Business Development
Creative Consultation
Microsoft Word
Sports Marketing
Account Management
Strategy
Leadership
Digital Marketing
Management
Eric Herd Summary
Eric Herd, based in New York, United States, is currently a Global Head of Sports and Emerging Products at Yieldmo. Eric Herd brings experience from previous roles at A2Z Ventures, Deloitte, Canadian Premier League and Aeropay. Eric Herd holds a 2002 - 2006 BBA in Sports Management, Marketing @ The George Washington University. With a robust skill set that includes Executive Coaching, Revenue Generation, Management Consulting, Sports Betting, Sports Media and more. Eric Herd has 7 emails and 1 mobile phone numbers on RocketReach.
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