Equine Behaviour Competitors

SmartPak is a subsidiary of Covetrus, a global animal-health technology and services company with a passion for the wellbeing of animals and those who care for them. As a part of Covetrus, the SmartPak Team is maniacally focused on powering healthy horses and happy riders.

At Horseware, our mission is to “Make Life Better”. Everyday we come to work to try and make life better for the horse, the rider, our retail partners, our employees and the world. The company was founded in 1985 out of the necessity to make life better for the horse. Back then we had a very simple philosophy: “If you could send a man to the moon, we could make a horse rug that that didn’t leak, didn’t make the horse sweat and didn’t move when the horse rolled, and so the Rambo original rug was born”. Today, we are the global brand leader in horse rugs and equine products, selling to over 70 countries worldwide with more than 300 employees.

H&C is the leading international equestrian sports network. Based in London, it is available globally via web, connected TV, mobile app and on various web subscriptions and pay-TV platforms by territory (including Apple TV, Android TV, Roku, Amazon Fire TV, and Amazon Prime Video). H&C’s integrated, multi-platform offering is unique in giving subscribers 24/7, year-round premium equestrian content. H&C uses state-of-the-art live production technology and social media marketing for audience engagement and development. The company’s vision is to answer the call for comprehensive competition coverage as well as supply inspiring and educational content across the broad and diverse equestrian landscape. H&C Ltd is a privately-owned network operating under a UK Ofcom licence. Its Board of Directors and management team includes Heather Killen, the CEO and Chairman of H&C TV. Ms Killen is also a partner in London-based corporate advisory and investment firm, Hemisphere Capital. Ms Killen’s experience includes as a non-executive director at ITV plc. and the development and management of Yahoo!’s business outside the US from 1996 to 2001.