Equation, Inc. Technology Stack

AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting

Business Catalyst is an all-in-one business website and online marketing solution, built for web designers.

Cadreon is IPG Mediabrand’s Ad Tech unit, responsible for developing best-in-class programmatic technology solutions.

Event management and registration

Facebook is a social networking site that makes it easy for people to connect and share with family and friends online.

Facebook pixel is a snippet of JavaScript code that allows customers to track visitor activity on their website.

DoubleClick is a digital advertising solution from Google.

Adobe helps organisations in creation of multimedia and creativity software products, with a more recent foray into digital marketing software.

Airbrake an exception reporting service with support for multiple programming languages and integrations with GitHub, Slack, JIRA.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

Drupal 7 is a free and open-source web content management framework written in PHP and distributed under the GNU General Public License.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

Pingdoms website monitoring userll be the first to know when users website is down, and userll stay on top of users websites performance. Monitoring user websites and servers is a smart decision.

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales.

WPForms is the WordPress forms plugin with drag & drop online form builder that allows users to create powerful WordPress forms.

Adobe Analytics is an analytics solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

BlueKai is the most interconnected media-independent data management platform, audience data marketplace, and analytics system in the industry. As experts in big data ingestion, analysis and portability, they help user connect all users own data assets (with external data) and put it to use everywhere user need it to be.

Chartbeat measures realtime site activity and audience engagement of content with an easy to use dashboard, in-page analytics, historical reporting & more.

Crazy Egg analyzes web visitor behavior using heat mapping technology to discover where people scroll and click on their website.

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Adobe Marketing Cloud provides comprehensive set of digital marketing solutions for all of your marketing needs.

Iterable is a growth marketing and user engagement platform. B2C marketers use Iterable to send the right messages to the right devices, at the right time.

Pulse Insights is a micro survey platform helps clients gain insights from their web and mobile sites.

Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.

Cloud based storage systems by AWS.

Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.

The Apache HTTP Server is a powerful and flexible HTTP/1.1 compliant web server.

Microsoft Azure is a cloud computing platform and infrastructure for building, deploying, and managing applications and services.

Microsoft Exchange Online is a hosted email for business.

IIS (Internet Information Services) is an extensible web server created by Microsoft for use with Windows NT family

Outlook is a product that provides its users with an email service, calendar, and the ability to save and synchronize contacts.

AMP is a way to build web pages for static content that render fast.

The Apache Project is an effort to develop and maintain an open-source HTTP server for modern operating systems including UNIX and Windows. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services in sync with the current HTTP standards.

ASP.net is an open source framework for building web applications and services with .NET and C#.

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

Font Awesome makes it easy to add vector icons and social logos to their website.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

Brightcove offers a robust video platform that allows individuals and businesses to share, stream and host

Kore is a bot-based messaging platform that brings individuals, teams, and business systems together in a single, streamlined interface.

bswift offers software and services that streamline all aspects of benefits, HR and payroll administration.

Dianomi provides financial native content marketing platform focussing exclusively on sponsored financial content

CloudEntr brings simplicity and security to their cloud-based business applications. It lets their business take advantage of the cloud, without giving up control over whos accessing business data or burdening employees with complex password policies.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

Proofpoint provides cloud-based email security, e-discovery and compliance solutions for companies to protect sensitive business data.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

Trustev offers an eCommerce fraud prevention through real-time online identity verification.

Cvent provides online event planning and management, web survey and email marketing software for event planners, attendees and hospitality venues across industries, globally. The software supports the entire event lifecycle, from marketing and initial registration through to event check in & beyond.

Drupal is an open source content management platform powering millions of websites and applications. Its built, used, and supported by an active and diverse community of people around the world.

Explore Excel. New data analysis tools help to track and visualize any data for greater insight, plus more ways to share company data.

New Microsoft PowerPoint is cleaner and primed for use on tablets and phones, so client can swipe and tap their way through presentations. Presenter View automatically adapts to their projection set-up, and client can even use it on a single monitor.

Microsoft Project helps users plan projects and collaborate from virtually anywhere with the right tools for project managers, project teams, and decision makers.

Microsoft SharePoint is a web-based collaborative platform which is primarily used for storing and sharing documents, and communicating information across organization.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

The Hello Bar is a customizable notification bar that draws visitors to an important call to action on the website

Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization.

LexisNexis offers content-enabled workflow solutions in the legal, risk management, corporate, government, accounting, and academic markets.

Loggly is a log management and network monitoring application that provides 24/7 cloud security for their I.T infrastructure. Loggly lets clients coordinate their I.T platforms and applications via one dashboard where clients can monitor performance and security risks.

Microsoft Access is a database management system that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-developmental tools.

Microsoft SQL Server is a relational database management system used for storing and retrieving data as requested by other software applications.

New Relic is used to monitor customer's entire system, including applications, servers, browsers, and network. An ecosystem of plugins let clients monitor customers entire stack.

Magento provides e-commerce software and platform solutions worldwide.

Magento Order Management gives the user maximum flexibility to better manage the inventory and deliver products to customers to and from anywhere.

Magento Shipping enables to provide superior customer service while streamlining the operations.

Store Manager for Magento automatically updates inventory, customers, orders, and other data across multiple sales channels.

Openlab is a proprietary software package for performing 2D microscope image processing and integrating and controlling a diverse array of instrumentation in a laboratory environment.

Pardot is a automate sales & marketing activities - nurture leads, assign leads, qualify leads, track prospect activity, & set up alerts & reports.