The Growth Strategies Group (GSG) is a marketing strategy consulting firm helping clients in a broad variety of industries grow profitably by:
* Identifying profitable growth opportunities through extensive market research & analysis.
* Developing sound, practical, growth-oriented marketing strategies.
* Providing extensive implementation assistance.
* Transferring marketing skills to clients.
Key elements of these marketing strategies usually include the following:
* Market segmentation, target market selection and prioritization, and positioning objective.
* Product line strategy:
- New product planning
- Product modifications
- Product prioritization
* Promotional Strategy:
- Advertising media & message (new & traditional media)
- Web site optimization (content & traffic)
- Sales organization & sales strategy
- Public Relations (P.R.) Strategy
- Promotional programs
* Pricing strategy
* Distribution strategy
About us
At Catalyst Marketing Group, we are consultants, strategists, designers, programmers, thought leaders, relationship builders, and most importantly storytellers. We bring companies to life, creating a unique voice that enables them to differentiate, thrive and grow.
Every project is unique as is every project team that we put together. We assemble just the right set of talents to meet the unique resource and budgetary needs of every project. Strategy, design, execution—we do it all with a deep appreciation for the challenges you face and an honest excitement and passion for helping our clients meet and exceed their goals.
Our philosophy is simple:
Long-term relationships vs. short-term campaigns.
Stop the monologue, start the dialogue.
Be amazing, honest, and consistent and provide the products and services that your customers want and need.
Develop your own story, embrace it, share it with passion.
Flexibility
Whether our clients are looking to launch a new product, enter a new market, forge an alliance or partnership, or tackle a small challenge that requires creative thinking and tactical expertise, we are ready to go.
Outsourced marketing
Many companies are choosing to outsource their marketing to Catalyst leveraging the expertise of our team and realizing the benefits of reduced overhead, cash flow flexibility, objective perspective and deep marketing expertise.
Lisman Holdings Inc. (LHI) is an operating company focused on three, strategic platform companies; Penco Medical (accessories for medical mobility products), NEPA Market (online retailer utilizing the Amazon FBA and eBay platforms plus the NEPA Market web site), and Lisman Business Strategies (advisory service specializing in general management, operations, distribution strategies, product costing and margin expansion for startups and small to mid-size businesses).
In 2015 Lisman Holdings made the decision to withdraw from many small ventures where LHI was not a majority owner to focus on businesses that make up today's strategic platform companies. This decision has provided the focus and criteria for evaluating future opportunities. Several legacy businesses remain in the LHI portfolio since LHI is either an equal partner in the venture or the manager of the business.
Future ventures and investments are evaluated on the opportunity to integrate the product or service into the LHI platform companies, the potential to create a viable, successful standalone company that could evolve into a platform company and/or the available ownership percentage available to LHI.
Some of the standalone companies in the Lisman Holdings portfolio include; NEPA Scientific Products, Glubbers, The NatMark Group. GlobalMark Hosting and NEPA Partners.