Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.
Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever. For more information, visit www.initiative.com.
We are a global network of 120+ Impact Hubs spanning 65+ countries across 5 continents, bringing together over 25,000 Impact Makers to drive positive change. Our community is a vibrant collective of entrepreneurs, creators, innovators, and leaders united by a shared mission: to build a regenerative economy where business and profit serve people and the planet.
Our world faces urgent, complex challenges—challenges that demand collaboration and bold solutions. At Impact Hub, we are cultivating an ecosystem for change. By building locally rooted yet globally connected entrepreneurial communities and bridging the gap between large organisations, investors, and public institutions, we enable inclusive and sustainable innovation at scale.
For over 15 years, we’ve been a catalyst for entrepreneurial action. What began in 2005 as a single community in one city has grown into a movement spanning the globe. From Kigali to São Paulo, Taipei to Berlin, we provide access to spaces, resources, networks, knowledge, talent, and investment to transform ideas into impactful action.
The time is now. The way is together. Join us!