Alexa is a competitor intelligence and website analytics software that provides actionable SEO insights based on a sample of data from the web. Alexa enables users to view audience demographics, engagement, traffic trends, keyword research, traffic sources, and website comparisons.
YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.
Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.