Endless Creations Company Information

Our Purpose: We believe there are endless ways to do things better than how they are traditionally done. We make our customers’ operations easier, more profitable, and successful. Our Story: Endless Creations was founded in 1999 as an engineering and trading company. With an entrepreneurial approach, the company started by importing, marketing, and selling Diesel fuel/water separators. Recognizing the growing trend of predictive and preventive maintenance for heavy-duty vehicles and the industrial sectors, Endless Creations succeeded in offering its customers smart solutions that achieve optimum operations, reduced downtime for their equipment and better maintenance cost. These solutions included special diesel engine parts and analysis of used oil. In 2007, Endless Creations added speed limiters to its products portfolio and developed this division over the years which now includes vehicle GPS tracking and fleet management solutions with more than 10,000 vehicle installations. In 2010, as a result of the extended knowledge in used-oil analysis and different Lubrication applications in Africa, middle and far east regions, Endless Creations decided to incorporate premium lubricants into the products portfolio, and it became the core business ever since. In 2015, Endless Creations developed a new dynamic business model to achieve sustainable growth objectives. In 2017, it expanded its products portfolio to include batteries and automotive aftermarket parts in 2018. In 2020, Endless Creations built its showroom and training facility next to its management premises and invested heavily in team organization, development, and digital transformation infrastructure. In 2022, the company started implementing a top-notch integrated ERP system to support its expansion and ensure a flawless team and customer experience and is getting ready to launch its retail services arm "ElCatalog" as well as its products range.