Nielsen NeuroFocus, a wholly-owned subsidiary of Nielsen, is the global leader in neurological testing for consumer research. With over 40 patents and a blue-chip client list representing Fortune 100 companies in dozens of categories, NeuroFocus® provides deep consumer insights into brands, products, packaging, in-store and retail marketing, and advertising.
For over a decade, NeuroInsights has been helping entrepreneurs, executives, investors, and governments understand and profit from the growth of drugs, devices and diagnostics for the brain and nervous system.
We achieve this through a broad range of strategic business advisory services, in-depth market and industry investment reports, Neurotech Insights - our monthly industry newsletter covering financing and product news, and our flagship neurotech investing and partnering conferences.
Advisory services for investors, start-ups and corporations include:
Due Diligence: Assessment of a specific company's competitive advantage, market opportunity, product pipeline, intellectual property, and exit strategy potential to minimize investment risk
Start-up Acceleration: Proven methodologies to clarify value propositions and develop a realistic product strategy, revenue model, and business plan to accelerate fundraising process and create a solid foundation for success
Product Licensing and Partnering: Find partners for inlicensing and outlicensing of products utilizing our extensive network of big pharma, biotech, start-ups and niche players
Targeted Fundraising: Make the most of each investor meeting by optimizing corporate presentations and leveraging our extensive network of private and public investors
Technology and Market Assessments: Evaluate your pipeline for strengths and weaknesses then expand your business through in-licensing, out-licensing, or strategic partnerships
On-site Briefings: Comprehensive interactive seminars on neurotechnology companies, pipelines and technologies to keep your team and customers abreast of trends shaping the market and improve your strategic planning process
Custom Research: In-depth answers to company, market, or technology specific questions tailored to your needs.