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Emma Zhao Location
China
Emma Zhao Work
Founder @ PopZ (January 2026 - Present)
Senior Director of Product Management @ (May 2023 - Present)
Director, Performance Marketing @ (April 2019 - November 2025)
Project Lead @ BEIKE (KE.com) (January 2025 - January 2026)
Head of Product @ BEIKE (KE.com) (January 2023 - January 2025)
Head of Marketing Effectiveness and Analytics @ (May 2016 - March 2018)
Product Leader (CL), Sponsorship Evaluation Model and Dashboard @ (July 2014 - May 2016)
Business Director @ (April 2013 - June 2014)
Associate Director, Strategy and Insights @ (July 2011 - April 2013)
Senior Consultant @ (May 2006 - April 2011)
Emma Zhao Education
Communication University of China
Master of Arts - MA (Advertising)
2005-2007
Communication University of China
Bachelor of Arts (English broadcasting)
2001-2005
Emma Zhao Skills
Digital Marketing
Integrated Marketing
Marketing Research
Marketing Communications
Digital Strategy
Market Research
Customer Insight
Online Advertising
Brand Management
Digital Media
Brand Architecture
Marketing Strategy
Strategic Communications
Advertising
Mobile Marketing
Strategy
Media Planning
Social Media Marketing
Interactive Marketing
Marketing
Data Analytics
Digital Transformation
P&L Management
Product Lifecycle Management
Product Management
Real Estate
Strategic Consulting
Team Leadership
User Experience (UX)
Emma Zhao Summary
Emma Zhao, based in China, is currently a Founder at PopZ. Emma Zhao brings experience from previous roles at 贝壳找房ke.com and BEIKE (KE.com). Emma Zhao holds a 2005 - 2007 Master of Arts - MA in Advertising @ Communication University of China. With a robust skill set that includes Digital Marketing, Integrated Marketing, Marketing Research, Marketing Communications, Digital Strategy and more. Emma Zhao has 2 emails on RocketReach.
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