Emicity Information

Emicity is a marketing research and strategic planning consultancy in Troy, Michigan. We at Emicity take an emic approach to our work: we look more carefully, immersing ourselves in the minds and hearts of your target customers. We take on their perspectives and uncover tribal-level insights that help drive your brand forward. We recognize the importance of designing and managing each and every client project with the utmost care and attention to detail. We put tremendous thought into each initiative and see it through to effective, usable results on the back-end. As devoted researchers, we’re truly curious about what makes people tick and what motivates them to do the things that they do. We roll up our sleeves and have heart-to-hearts with people. We get them to laugh, feel comfortable, and open up about what’s really on their minds. Through a sense of humor, a genuine desire to listen, and old-fashioned street smarts, we get at the underlying truths that, when leveraged, can propel your business to even greater success. Our client-side and agency experiences also keep us grounded in the financial and organization realities that need to be considered when conducting a research initiative, drawing clear conclusions and making truly actionable recommendations.