B2B marketing has a big pipeline problem. Here's what's up. Most of your marketing is designed to convert people ready to buy. But most of your market won't be ready to buy for months (if not years).
Almost 100% of your marketing budget goes to sales activation programs that generate MQLs but not pipeline (because buying committees don't buy from strangers). Meanwhile you're not building the brand equity and recognition you need to make the shortlist when the time is right.
We help smart B2B folks take brand and performance to market together — to get famous with future buyers, and then connect with them when they're actively in-market. We do that by telling great stories about stuff it’s hard to get your head around, through B2B content marketing and campaigns that give your best buyers a reason to spend time with your brand.
If you're looking for the list of stuff we do, it includes (but isn't limited to): Positioning & Messaging, Creative Content and Campaign Planning, Brand & Visual Identity, Digital Development & Websites, B2B SEO, SEM, Paid Media, Marketing Ops, and more.
Here’s what we’ve done for some of our clients:
$5m a year pipeline contributed by marketing, with half converting to sales — up 50% year-on year from a brand campaign – Rockset
20M impressions on employer branding ads served for recruiter programs and 250+ conversions on applications – Solita
210% YoY improvement in SEO performance, 46.2% CTR from homepage and $217.7M invested after two rounds of funding from a brand repositioning – Quantexa
To find out more, give us a message on LinkedIn. Or we suggest you visit our website www.velocitypartners.com, browse the blog and read some of our home-grown content:
The new B2B Manifesto (https://bit.ly/4bCGNgi)
The Content Marketing Workbook (http://bit.ly/1kvpXFP)
The Holy Trinity of B2B Marketing (http://bit.ly/1kvq4Bw)
Evergreen Growth Partners is a Cincinnati, Ohio based management consulting company that helps small to medium-sized client companies achieve rapid growth while enabling them to also become high-performing organizations, leading to continuing success.
Evergreen’s team of highly experienced, C-Suite level consultants are able to cut through the clutter to deliver real solutions and accelerate clients’ path to extraordinary results.
Evergreen's Growth Services provide clients with new customers and increased revenue through Accelerated Growth Strategies, Channel Extension Programs, M&A Advisory Services, and Sales & Branding Optimization. Evergreen's Performance Services engage and align employees with the company's mission while streamlining internal processes through Organizational Engagement Programs and Office Productivity Services.
Next Step delivers scalability and business transformation results for companies through practical commercialization and digitalization approaches. Services are delivered on a project basis through virtual teams which bring a holistic approach to clients' challenges at all stages of growth.
Since 1998, Next Step has delivered revenue, profitability and market value growth for Adobe, AutoDesk, Avinor, Nevion, Opera, PaloAltoNetworks, ShoreTel, Ticketmaster, Wison, Sonsini and many other global organizations
• Revenue growth and Scalability
• Business Transformation
• Digital Strategy and Business Model Change
• Channel, Alliance, Value Network Development
• Change Management
• Organizational Development
• Global expansion / internationalization
• Leadership effectiveness