Eluère Competitors

Skincare that keeps its promises.

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Founded and headquartered in Canada as an end-to-end beauty incubator, we have launched 15 brands to date and operate in over 59 countries. We listen to our community, and continue to look for opportunity everywhere, with people and planet in mind. We have a lot of ideas – we try, fail, and try again – and the best ones are built and bottled for you. Driven by our belief in transparency with our consumers, we’re rewriting beauty to be honest, accessible, and powerful enough to spark change. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company.

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health. Tatcha is grateful to support Room to Read’s mission of world change through education. Every purchase supports education equality through a partnership with the leading nonprofit for children's literacy and girls' education. As of October 2022, Tatcha has funded 7 million days of school for girls in Asia and Africa, and supported the printing and distribution of 155,000 inclusive books for underserved children in the US. In 2019, Tatcha was acquired by Unilever Prestige. A global company based in San Francisco and Tokyo, it is distributed in over 10 countries.