Elsie Rooftop Competitors

The Standard is the most powerful brand in the lifestyle hotel business. Founded in 1999, The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. Launched originally in Hollywood, The Standard has now opened properties in marquee locations across the globe including in New York, Miami, London, the Maldives, Hua Hin, Ibiza, Singapore, Melbourne and Bangkok. Standard hotels in Lisbon, Brussels, Vienna, Dublin, Brooklyn, Pattaya, Mexico, and Austin are under development. Standard International has expanded their portfolio with branded residences under development in Miami, Brickell, Lisbon, Phuket and Hua Hin. The goal of every Standard project—be it a city hotel, a seaside resort, or a rooftop bar—is to defy convention, up the aesthetic stakes, and deliver an experience that only The Standard can.

230 FIFTH is New York's largest outdoor Rooftop Garden and Fully enclosed Penthouse Lounge. One floor is fully enclosed. And our rooftop garden is open to the sky. We do have large umbrellas for those sunny or rainy days and is partially heated on colder nights.

Mr. Purple, a rooftop bar and restaurant located on the 15th floor of Hotel Indigo Lower East Side, captures the vibrant and artistic spirit of the LES.