Elix Competitors

At Traditional Medicinals we've been serving plants, people, and the planet since 1974. We are an independent botanical herbal wellness company that embraces sustainability, ingredient purity, and social and environmental activism. A Certified B Corporation and California Certified Green Business, we’re the leading seller of wellness tea in the US. Our roots go back to a third generation herbalist named Rosemary Gladstar, who was raised close to the earth in the farmlands of Northern California. In the late 1960s, while living in the coastal redwood forest, she met community activist and environmentalist Drake Sadler. The young couple was part of a movement of back-to-the-land baby boomers seeking an alternative lifestyle, including natural foods and herbal remedies. Together, they shared a vision for the rebirth of herbalism in North America, and co-founded Traditional Medicinals, pioneering the herbal medicinal tea category. Over the years we have grown to become the fourth-largest bagged tea company in the US. Today, we are proud to be the number one medicinal, organic, and Fair Trade herbal products company in the US. We offer over 57 varieties of medicinal herbal teas and products, each lovingly created by herbalists and rigorously tested for quality by botanical experts. Find our products distributed nationally across 70,000 retail outlets in North America in all channels, from drug, health and natural food stores to major grocery chains, mass market retailers, and online retailers.

The Yerba Mate Co is the self-distribution company for Guayakí Yerba Mate. At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, “COME TO LIFE” is an invitation to personal, social, ecological and cultural regeneration. The regeneration of the planet is at the heart of our business model. Every time you purchase Guayakí Yerba Mate, you're creating a positive global impact. We call it Market Driven Regeneration™, and it's the driving force behind everything we do. Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate has the strength of coffee, the health benefits of tea, and the euphoria of chocolate, all in one beverage. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. It is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest.

30 years ago in Salisbury, Connecticut, proprietor of the historic White Hart Inn, John Harney, developed a passion for fine teas. John was introduced to the world of tea by Stanley Mason, who turned to creating his own craft tea blends after years in the corporate world of tea. Over time, Mason taught John both the art and business of the craft. Starting production out of his basement in 1983, John began his own journey in mastering the craft of tea blending. Serving his distinctive blends with inn guests, he soon found they were coming back for more. Never did John Harney imagine that his small home-run business in Salisbury, Connecticut would turn into a global operation, now headquartered in Millerton, New York filling 90,000 square feet of warehouse space, and employing over 155 people, making it one of the largest employers in the Hudson Valley. The company, which sources, blends, and packages their own product from start to finish, has grown from their original six teas, to more than three hundred. Their story truly captures the essence of American Business Ingenuity. Harney & Sons was founded on a commitment to deliver customers the finest quality tea possible. This promise, made 30 years ago, serves as the company's guiding principle. Today, Harney & Sons Tea remains family owned and managed, with three generations of Harney's preserving John's tradition of fine tea and traveling the world in search of the finest ingredients.