Elite Performance Group Competitors

There's a gap between what people are capable of and what they're able to deliver when it counts. We close that gap. We do this through integrating coaching, science, and data to understand how people perform, and turn that into the decisions, habits, and environments that produce results. This continuous loop has a name: human performance intelligence. Our methodology supports one connected ecosystem that turns complexity into clarity; to execute with precision instead of guesswork. We’ve been obsessing over human performance since 1999 and we’ve proven our approach under the brightest lights in sport, the most demanding conditions in the military, and the highest stakes in business. And we’ll never stop.

Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 700 team members globally. Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.

In 1977, we changed things ❤️ BEFORE: athletes would be hooked up to a machine on a treadmill in a lab to track the beats of their heart. AFTER: anyone, anywhere, anytime could measure, translate, and understand their heart rate data – and use it to optimize their performance in sports and life. For half a century, we’ve been working to uncover the secrets to longer, healthier, happier lives. And we put everything we learn into consumer technology, software, and services tailored for sports, health, fitness, and everyday wear. In 2023, we began working with other brands and industry partners to accelerate our goal of 'Life Optimized'. Want to hear more?