A division of Varsity Brands, Varsity Spirit a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook. Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974.
With nearly 2,000 athletes at four unique locations, Cheer Athletics is one of the largest and most prestigious all-star cheerleading organizations in the world. Founded in 1994 by Jody Melton and Angela Rogers, Cheer Athletics has grown to include locations in Austin, TX, Frisco, TX, and Charlotte, NC on top of their flagship location in Plano, TX. Cheer Athletics holds the record for most medals won at the USASF World Championships with 40 medals total (17 gold, 13 silver, 10 bronze). Over the last two decades, Cheer Athletics has established themselves as a driving force in the all-star cheerleading industry with more regional, national, and world championship titles than any other program in the country.
One of the largest organizations within the billion-dollar U.S. youth athletics industry.
Mission Statement:
“We make a positive contribution to society by inspiring young people to reach their full potential. We provide our customers the highest quality cheerleading programs which promote both personal and team achievement, in a caring, safe, and fun environment. We make a lasting impact on the world one cheerleader at a time.”