elita milano Information

Elita was born in 2005 as a cultural association with a main goal: the organization of the Milan based Design Week Music Festival. Nowadays, with 11 years of experience, the association has developed into Elita Company and can be considered as one of the main actors in the entertainment/event industry both on a local and on a national level. Design Week Festival has been enshrined as one of the main Italian music festival: encompassing artists from Mos Def to Richie Hawtin, passing through Woodkid and Skrillex, and a combination of wonderful locations, ranging from the amazing Teatro Franco Parenti, (the festival headquarter) to the constellation of historical clubs of Milan, witnessing the fact that Elita is a universal organization, capable of dialoguing with the city of Milan as a whole. As the time being the aim remained the same: entertain the international audience of Salone del Mobile with great concerts in wonderful locations. In the 2010 Sundaypark's project was brought to life: a successful format which mixes music, live entertainment, children activities, exhibitions, workshops and a charming fashion and design market called extras'mall. In 2012 Elita underwent its more important transformation: the establishment of Elita Company srl. With a huge experience in entertainment formats, the Company business aim consists in developing corporate marketing events, bridges between companies and the audience and supporting their activities with an high quality media coverage such as photo, video and online outputs . The Company's portfolio includes NIKE, Ray-Ban, Diesel, Sky, Beck's, Heineken, Martini. In 2013 Ouverture, was launched, ten days of live, djsets and installations as a Back to school city event. In 2015 a new format, Linecheck, informal music meeting, was launched as the first national platform for the live music industry. Elita is founder of +++ Italian Quality Music Festival Association.