Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance.
Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.
Apex is all about health, fitness, and building leaders! We believe we can help empower students to make the right choices, go above and beyond, and make a difference in their communities. Tiny little choices every single day make a huge difference. We have been lucky enough to serve over a million students in 25 states across the country, while raising over $300 million to date!