eLEND Solutions™ (dba DealerCentric Solutions® Inc). is a privately-held automotive FinTech company focused on deal generation, not lead generation solutions – that power transactional digital buying experiences for the retail automotive industry. The platform specializes in hybrid digital credit, identity verification, and finance solutions - designed to accelerate conversions of digital end-to-end purchase experiences - concluding with a transactional, fundable deal structure. As part of a 'credit first' buying experience, by changing when and how the shopper is introduced to realistic payment information and dealership financing options, the combination of technology and data enable the dealer and the customer to come together much faster, and more profitably. The result is a more efficient, faster-moving Sales and F&I deal-flow that sells more cars at higher profits in less time – benefitting dealers, lenders and consumers.
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The eLEND Solutions annual revenue was $7.3 million in 2026.
Pete MacInnis is the CEO of eLEND Solutions.
24 people are employed at eLEND Solutions.
eLEND Solutions is based in Foothill Ranch, California.
The NAICS codes for eLEND Solutions are [56, 561].
The SIC codes for eLEND Solutions are [732, 73].