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eLEND Solutions™ (dba DealerCentric Solutions® Inc). is a privately-held automotive FinTech company focused on deal generation, not lead generation solutions – that power transactional digital buying experiences for the retail automotive industry. The platform specializes in hybrid digital credit, identity verification, and finance solutions - designed to accelerate conversions of digital end-to-end purchase experiences - concluding with a transactional, fundable deal structure. As part of a 'credit first' buying experience, by changing when and how the shopper is introduced to realistic payment information and dealership financing options, the combination of technology and data enable the dealer and the customer to come together much faster, and more profitably. The result is a more efficient, faster-moving Sales and F&I deal-flow that sells more cars at higher profits in less time – benefitting dealers, lenders and consumers.

Website http://www.elendsolutions.com
Revenue $7.3 million
Employees 28 (24 on RocketReach)
Founded 2003
Address 27442 Portola Pkwy Ste 100, Foothill Ranch, California 92610, US
Phone (714) 987-1016
Technologies
Industry Technology, Information and Internet, Automotive Service & Collision Repair, Information Technology, Business/Productivity Software, Automotive Credit & Finance Solutions, Consumer Services, Marketing, Financial Software, Identity/Identification Solutions, Sales and Marketing, Software
Web Rank 6 Million
Keywords Automotive Fintech, Automotive Sales Technology, Car Buying Platform, Dealership Technology, Finance Technology, Auto Sales Platform, Transactional Platform, Vehicle Sales Solutions, Automotive Financing, Automotive Software, Online Car Buying, Digital Car Sales, Car Dealership Software, Online Auto Financing, Auto Loan Solutions
Competitors Black Knight Financial Services, FIS, Wipro, First American Financial Corporation, CoreLogic, Cenlar FSB, EverBank, Citimortgage Inc, Dovenmuehle Mortgage, Inc., Arch Mortgage Insurance Company (Arch MI) +39 more (view full list)
SIC SIC Code 732 Companies, SIC Code 73 Companies
NAICS NAICS Code 56 Companies, NAICS Code 561 Companies

eLEND Solutions Questions

The eLEND Solutions annual revenue was $7.3 million in 2026.

Pete MacInnis is the CEO of eLEND Solutions.

24 people are employed at eLEND Solutions.

eLEND Solutions is based in Foothill Ranch, California.

The NAICS codes for eLEND Solutions are [56, 561].

The SIC codes for eLEND Solutions are [732, 73].

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