eLEND TPO® (formerly AFR Wholesale), the wholesale division of American Financial Resources, LLC DBA eLEND®, has been proudly supporting mortgage professionals since 1997. As part of eLEND’s refreshed, unified brand, eLEND TPO partners with mortgage brokers, correspondent lenders, and credit unions nationwide to deliver flexible, reliable, and innovative financing solutions. With enhanced technology, stronger pricing, and a modern approach, we’re continuing to build a lending experience designed around you. Our broad range of loan programs—including FHA, VA, USDA, and conventional options—gives our partners the freedom to choose the best path for each client. Combined with diverse delivery channels and exceptional service, eLEND TPO makes it easy to grow, scale, and succeed. New name. Same trusted team. Built for what’s next. 🌐 Learn more: www.elendtpo.com For licensing information please visit www.nmlsconsumeraccess.org and www.elend.com/legal-licensing. Company NMLS #2826. Equal Housing Lender Equal Housing Opportunity
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The eLEND® annual revenue was $32.5 million in 2026.
Robert Pieklo is the President and CEO of eLEND®.
167 people are employed at eLEND®.
eLEND® is based in Parsippany, New Jersey.
The NAICS codes for eLEND® are [5223, 522, 52, 52231].
The SIC codes for eLEND® are [61, 616].