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eLEND TPO® (formerly AFR Wholesale), the wholesale division of American Financial Resources, LLC DBA eLEND®, has been proudly supporting mortgage professionals since 1997. As part of eLEND’s refreshed, unified brand, eLEND TPO partners with mortgage brokers, correspondent lenders, and credit unions nationwide to deliver flexible, reliable, and innovative financing solutions. With enhanced technology, stronger pricing, and a modern approach, we’re continuing to build a lending experience designed around you. Our broad range of loan programs—including FHA, VA, USDA, and conventional options—gives our partners the freedom to choose the best path for each client. Combined with diverse delivery channels and exceptional service, eLEND TPO makes it easy to grow, scale, and succeed. New name. Same trusted team. Built for what’s next. 🌐 Learn more: www.elendtpo.com For licensing information please visit www.nmlsconsumeraccess.org and www.elend.com/legal-licensing. Company NMLS #2826. Equal Housing Lender Equal Housing Opportunity

Website http://www.elendtpo.com
Revenue $32.5 million
Employees 230 (167 on RocketReach)
Founded 1997
Address 7 Entin Rd Ste 202, Parsippany, New Jersey 07054, US
Phone +1 800-316-9508
Technologies
Industry Financial Services, Banking, Consulting, Mortgages, Finance, Refinancing, Legal, FHA Loans, Professional Services, Conventional Home Loans, USDA Rural Housing Loans, HARP Loans, Manufactured Home Financing, 203K Home Renovation Loans, VA Mortgages, Non-Conforming Jumbo Loans
Web Rank 2 Million
Keywords Home Equity, Mortgage Lender, Home Loans, Online Mortgage, Digital Mortgage, Loan Processing, Mortgage Technology, Home Financing, Mortgage Rates, Loan Officer, Mortgage Calculator, Refinancing, Home Purchase, Loan Origination, Mortgage Services, Real Estate Financing, Financial Services
Competitors C&F Mortgage Corporation, MortgageOne, Inc (NMLS # 898812) (view competitors)
SIC SIC Code 61 Companies, SIC Code 616 Companies
NAICS NAICS Code 5223 Companies, NAICS Code 522 Companies, NAICS Code 52 Companies, NAICS Code 52231 Companies

eLEND® Questions

The eLEND® annual revenue was $32.5 million in 2026.

Robert Pieklo is the President and CEO of eLEND®.

167 people are employed at eLEND®.

eLEND® is based in Parsippany, New Jersey.

The NAICS codes for eLEND® are [5223, 522, 52, 52231].

The SIC codes for eLEND® are [61, 616].

Top eLEND® Employees

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