Electra Network Information

We build ventures where solar, agriculture, and land restoration meet. Our three focus areas are agrivoltaics, solar circularity, and landscape restoration. Our approach is a repeatable recipe. We look for emerging business models that farmers, landowners, and the solar industry are already asking for, and that no one has de-risked yet. We map who benefits, match each venture with aligned funders, and build the coalition and the proposal together. Interviews with the people a venture serves shape what we build. Then we ship a lean prototype fast, prove traction, and grow from there. Current ventures: Farm Solar Fit: a farmer-first decision-support tool that helps growers and ranchers evaluate whether agrivoltaics fits their land, their operation, and their goals. Planet Positive Hoodies: a line of sun hoodies designed by Electra, made to keep people covered outdoors and to fund the work we care about. Solar circularity: new uses for the materials that come with utility-scale solar construction, keeping them out of landfills and putting them to work for soil and water. Electra was founded in 2023 in Washington State. The company won the U.S. Department of Energy American-Made Solar Prize and the NASA Small Business Challenge. Today Electra is led by three co-founders: Heather Alvis, Head of Invention John Sherwin, Head of Technology Cassie Decker, Head of Strategy Together we bring product leadership, AI-powered software development, regenerative land management, and deep roots in the solar and agriculture communities. Every venture runs on a shared operating system of research, grant strategy, and an AI-assisted build pipeline, so good ideas move from conversation to working tool quickly. Follow along for venture updates, agrivoltaics research, and new Planet Positive drops. Partners, funders, and farmers: we would love to hear from you.