If you don’t consider yourself a cyclist, riding a bike can be complicated and intimidating. Finding your size, adjusting your seat height, balancing on your tip toes when coming to a stop, feeling uncomfortable on a skinny seat while aggressively leaning forward to balance your bodyweight… the list could go on. At Electra, we want you to have more reasons to ride than excuses not to. For 30 years, we’ve been taking the guesswork out of getting back on a bike. From patented frame geometries to enviable colors and designs, Electra delights in reimagining what easy, comfortable and fun bike riding should be. So, no matter your age, size or experience level, get on your bike and join us in what is almost guaranteed to be the best part of your day.
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The Electra Bicycle Company annual revenue was $18.1 million in 2026.
Dean Bradley is the vp product development of Electra Bicycle Company.
21 people are employed at Electra Bicycle Company.
Electra Bicycle Company is based in Encinitas, California.
The NAICS codes for Electra Bicycle Company are [423, 33, 339, 42, 4239].
The SIC codes for Electra Bicycle Company are [50, 59, 594, 509].