Elateral Information

Elateral are the creators of Brandgility - The Global Brand Deployment Platform. Brandgility empowers organizations like yours to automate the production and deployment of integrated omni-channel marketing campaigns, quickly, accurately and cost-effectively, for hundreds of markets, in dozens of languages, while safeguarding your valuable brand equity. Brandgility is a new and powerful way to automate the process of successful content customization and deployment for digital, print and video. Your teams anywhere in the world will find it easy to create on-brand kits for all of your marketing campaigns. Each item in a kit is a template which provides ‘freedom-within-a-framework’: allowing marketers to change only the things you want them to change. Brand governance will be much clearer as you can enforce which are the hard and the soft points of your campaign; what local markets can tailor to reflect local values, and what must they leave alone. If you need to produce consistent omni-channel material for all your media channels, it’s a fast and intuitive process. Brandgility’s powerful templating capabilities for all media types - print, digital, social and video - ensure that the messaging on your web banners matches that on your social videos and point-of-sale material, delighting the customer with a consistent end-to-end experience, leading to even more sales. The platform empowers your global teams to work more efficiently while reducing the cost of producing locally relevant marketing material. Brandgility increases the eff ectiveness and impact of your marketing by keeping all material, no matter the media channel, ‘on-brand’ and ‘on-message’. Brandgility protects your brand equity and increases your speed to market. Allowing your local marketers to self-serve their content needs eliminates most of the wasted time involved in content production.