eKure Health Information

eKure is a comprehensive health platform developed by PSI IPL and Entitled Solutions Ltd. under the USAID-funded Samagra urban health project, it offers a range of health services including preventive health packages, health assurance products, and various health insurance options for gig and low-income workers of all demographics across India. What makes eKure unique is its tailored and customized products as per the realities of low-income workers, and the integration of these products with employer platforms, with costs often being borne by the employers themselves. We understand that traditional solutions do not work well for this segment and therefore, we enable our services in a multi-lingual format and make them accessible using digital platforms such as WhatsApp and employer apps. This model is further strengthened by providing phone-based assistance, whenever needed. Our products include daily accident coverage, daily health insurance, teleconsultations, annual health check-ups, or insurance tied to app log-ins. Within a year of its launch eKure has reached over 100,000 gig workers with 59,000 enrolled in various eKure offerings.