Eighty Twenty CMO Information

Most B2B SaaS companies that raise a seed or Series A round face the same problem: investors expect a real marketing function, but the team has never built one before. Eighty Twenty CMO exists to solve that problem. Michael Gaudet is a fractional CMO who works exclusively with venture-backed B2B SaaS companies that have just raised. Over five years and 20 engagements, he has built the same foundation — ICP defined, pipeline process established, CRM configured, revenue team aligned — for companies across Canada and the US. 45% of those companies have gone on to raise subsequent funding rounds. 18% have been acquired. The model is simple: a fixed 12-week engagement. No open-ended retainer. No generalist consulting. A defined process that ends with your team standing on their own — and a 12-month plan to keep them there. Who this is for B2B SaaS founders who have raised $3–10M and need to build a marketing function for the first time. Not a brand strategist. Not an agency. Someone who has done this before and can do it again in 12 weeks. What the engagement delivers Discovery (Weeks 1–4): A full audit of your current state — customers, systems, team, and goals — resulting in a Discovery Summary that aligns your entire revenue team before execution begins. Execution (Weeks 5–11): Four to six Engagement Goals built around your ARR targets — ICP and buyer journey clarity, MQL/SQL definitions, CRM and tech stack configuration, revenue dashboards, and team hiring if needed. Transition (Week 12): A 12-month ARR roadmap and complete handoff to the team now in place. Capacity is intentionally limited to two concurrent engagements. That is not a sales tactic — it is how the work stays at the quality the model requires.