Eight Strategy Information

Eight Strategy is an insight, innovation and brand strategy consultancy. We deliver a joined up solution to enable clients to grow their brands, by putting the consumer at the heart of all business decisions. Our focus is on three areas: - Insight – identifying the consumer opportunity - Innovation – developing exciting commercial ideas to delight existing customers and appeal to new ones - Brand strategy – the thinking and creative execution to drive long-term growth The founders, Helen Hoyle and Alistair Moore, have Director / Founder experience at Dunhumby, Clear, Nutshell and Tangible Branding, and have the grey hairs to prove the many projects! We love what we do and are hands on with all of Eight's work. The best work comes through long-term relationships, where knowledge is built and applied both about the history of what has gone before and the attitude to risk. We like the challenge of working to help our clients understand consumer and business behaviour, creating commercial advantage, clearly delivered and easy to implement. We also make sure that the people you meet are the people who work on your project. It builds relationships, a knowledge bank and delivers great continuity. We always explore emerging techniques in qual and quant, but also value the tried and tested approaches. We work closely with our long established network of creatives who understand how to transform insights into tangible executions, be it pack designers, filmmakers, web designers and more. Our business model means we only need a small number of clients, doing the work that we love and exceeding client expectations are our aims. Our outputs are succinct, commercial and focused, to inspire action. What excites us is working with ambitious, get things done clients, who recognise the value of insight. How can we help you grow your business or brand?