EIDEAL Information

Founded in 2008, EIDEAL is a leading provider and distributor of premium hair tools and professional beauty brands across the Middle East and North Africa. What began with Haysam Eid, a hairstylist who saw a gap for high-quality, salon-grade tools tailored to the region, has grown into a brand built on innovation, precision, and purpose. Today, EIDEAL partners with over 1,000 salons, owns twss its own hair tools brand and represents world-renowned brands such as Davines, Olaplex, Amazon Keratin, Comfort Zone and more. With offices in Dubai and Lebanon, EIDEAL continue to set the standard for professional excellence in the beauty industry. At our core, we are driven by our values — Excellence, Innovation, Diversity, Ethics, Accountability, and Loyalty — empowering stylists and clients alike to look and feel their best. Our edge lies in combining world-class products with a personal touch, ensuring every partnership feels seen, supported, and inspired.