Egg & Spoon Competitors

In 2008, Melissa Ben-Ishay was fired from her job in advertising. Passionate about baking since childhood, Melissa decided to do what she loved and Baked by Melissa was born. Today, Baked by Melissa is famous for its signature, bite-size treats. With the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa personally develops all of Baked by Melissa’s unique, bite-size creations and product offerings. Baked by Melissa operates 14 locations and ships nationwide.

Founders Jodi & Carolyne built Crave on two family recipes: their grandmother's chocolate cake and their mother's buttercream frosting. For over two decades, those recipes have been baked fresh daily in our bakeries and have become the foundation of our Bake at Home line.