EFFsquared Consulting Information

We help CEO's and their sales leaders build, enable, manage, develop and lead sales organisations that excel at delivering customer and shareholder value. We work and measure results on two axis: effectiveness and efficiency ... that's why the name EFF-square. Effectiveness is the ability to get things done, to achieve the desired results. Efficiency is the ability to do the right things right, to achieve the desired results with the minimum amount of effort, complexity and cost.