Efes Moldova Information

In 2003, The Vitanta Intravest SA brewery located in the Moldavian city of Chisinau was acquired and the firm of Efes Vitanta Moldova Brewery is set up. In addition to beer, the company became the leader of the soft drinks and bottled water markets in Moldova. Between 2004 and 2007, the Moldovan beer market grew by an average of 15% or so a year. That growth continued in 2011 as well. Efes Moldova is the leader by a wide margin in what is a market that holds out much promise for the future. “Chisinau”, which is the leading beer in the popular segment, is also the best-selling brand in the overall market. “Beliy Medved” is the leader of the economy segment, a position to which it quickly rose after being introduced to the market in 2008. “Efes”, which is Anadolu Efes’s best-known international brand, regained its leading position in the Moldovan premium segment in 2010. In 2011, “Stary Melnik” was the beer that took the lead in the premium segment while “Sokol” played a supporting role by contributing to Efes Moldova’s share of the same category. Efes Moldova further strengthened its market leadership with the introduction of new products in 2011. Two sub-brands of the “Sokol” label–“Sokol Mojito” and “Sokol Cola”–also appeared on shelves last year while the company’s “Chisinau Blonda”, “Efes”, and “Beliy Medved” brands were offered to consumers respectively in 2.5-liter (PET), 1-liter (can), and 1.5-liter (PET) packaging.