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Alternative Rentals Digital Cinema is a camera equipment rentals company specializing in Digital Cinema rentals to the Television, Feature Film, and Commercial Industries. Digital Cinema is our passion. Providing clients first class service is our primary goal. Headquartered in Los Angeles with an office in Atlanta and sister companies across the United States, Alternative Rentals is your ideal production equipment partner to provide you with high-end motion picture equipment at competitive prices. Our knowledgeable staff, combined with many years of experience with a variety of production and post-production backgrounds, help our clients bridge the gap from pre-production through post-production. With a large inventory of the latest camera systems and a wide assortment of lenses and support gear, we strive to give our clients the best selection of storytelling tools available. All of our equipment is routinely updated and undergoes rigorous quality control and testing before going onto your production. We offer around-the-clock technical service and support.

We are rental agents for the ARRI Alexa 35, ARRI Alexa Mini LF, ARRI Alexa Mini S35, ARRI Amira, Phantom Flex 4K and Phantom VEO 640S, Sony Venice 2 8K, Sony Burano, Sony FX9, Sony FX6, RED Monstro 8K, RED Gemini, RED Komodo 6K, Canon C300 Mark III, Canon C70, Xelmus Apollo Anamorphic, Cooke 2x Anamorphic/i, Kowa Prominar Anamorphic, Atlas Orion Anamorphic, Atlas Mercury 1.5x Anamorphic, ARRI Signature Primes, Zeiss Supreme Primes, Cooke Panchro/i Classic FF Primes, Blackwing7 T-Tuned Tribe7, Leica-M Rangefinder Hugo Primes, Canon FD Primes Zero Optik, Canon Rangefinder Dream Lens Primes, Canon Rangefinder Type SK Primes, Leica R Primes Cinescope, NIKKOR AI-S Zero Optik, Sigma Cine FF Primes, Zeiss CP.3 Primes, Zeiss CP.2 Super Speed Primes, Zeiss Master Primes, Zeiss Master Macro 100mm, Cooke S4/i Primes, Cooke SP3 Primes, Leitz Summicron-C Primes, Zeiss Ultra Primes, Zeiss Super Speeds, Zeiss Uncoated Super Speeds, Zeiss Standard Speeds, Zeiss Otus ZE Primes, ARRI Macro Primes, Angenieux Optimo 12x Ultra, Signature Zoom 65-300mm, Signature Zoom 45-135mm, Signature Zoom 24-75mm, Signature Zoom 16-32mm, Cooke Varotal/i FF 30-95mm, Cooke Varotal/i FF 85-215mm, Fujinon Premista 80-250mm, Premista 28-100mm, Premista 19-45mm, Voigtlander Zoomar 36-82mm, Zeiss CZ.2 70-200mm, CZ.2 28-80mm, CZ.2 15-30mm, Angenieux EZ-1, EZ-2, EZ-3 Zooms, Century Canon 150-600mm, Cooke Varotal Classic 18-100mm, Angenieux Optimo 24-290mm, Optimo Style 25-250mm, Optimo 20.5-98mm, Optimo 15-40mm, Optimo 28-76mm, Optimo 45-120mm, Angenieux HR 25-250mm, Canon CN-E 15.5-47mm, Canon CN-E 30-105mm, Canon CN-E 30-300mm, Canon CN 17-120mm, Fujinon Cabrio 19-90mm, Fujinon Cabrio 85-300mm, Sigma Cine 18-35mm, Sigma Cine 50-100mm, P+S Technik Skater Scope, Laowa Pro2be 24mm T8 Set, ARRI Hi-5, ARRI WCU-4, OConnor, Sachtler, Cartoni, Flanders Scientific, Sony OLED, SmallHD Monitors, Teradek Bolt XT3000, Easyrig Vario 5, Flowcine Serene Arm, Freefly Movi PRO, DJI Ronin 2, DJI RS3 and more!

No matter the project scale or vision, Hollywood Camera has the equipment and the facility to ensure that your project is done right and with the professional quality it deserves. From commercials, to television shows to feature films, Hollywood Camera has the experience, the equipment and the professional support that you need to take your ideas from concept, through production and ultimately help put your dreams in motion. Hollywood Camera moved into its 12,000 square foot rental/production facility in Burbank in March, 1997. We specialize in motion picture digital and film camera rentals. We take pride in offering exceptional service to our clients and building long term relationships. Our lens collection at Hollywood Camera ranges from some of the all time classics to the latest zoom, anamorphic and primes available on the market. All our camera packages are accessorized for the productions needs and budgets. Our 30 x 35 ft. sound stage is now available for rent. Office space and a beautiful conference room are also available, and ideally suited for production. We look forward to forming a long and successful partnership as we help you to turn your ideas into reality! Contact us to speak to one of our experienced and professional rental agents regarding your production rental needs.