Edge Consulting Information

Edge Consulting exists for one purpose: to help emerging and growth-stage pet brands scale intelligently. We partner with founders, leadership teams, and investors to design and execute targeted, scalable commercial strategies across retail, distribution, and e-commerce. With over 17 years of experience in the pet industry, Edge Consulting specializes in bridging the gap between brand vision and shelf execution. We don’t just advise. We build the roadmap, and help execute it. We support pet food and treat brands with: • Retail expansion strategy (Pet Specialty, Regional Chains, National Accounts) • Distributor strategy & margin structuring • Fractional VP of Sales leadership • Pricing architecture & wholesale margin design • Category reset preparation & sell-in strategy • E-commerce channel strategy (Chewy, Amazon, Marketplace) • Sales team structure & compensation modeling • Commercial roadmaps (90-day / 6-month / 12-month growth plans) Our Approach Every brand is different. We build customized growth frameworks focused on: Analyze → Identify → Advise → Execute → Grow Growth without structure leads to inefficiency. Structure without execution leads to stagnation. We focus on both.