1998 -2002 Senior Consultant @ Arthur Andersen Business Consulting
Ed McKenna Education
University of Virginia Darden School of Business
Master of Business Administration - MBA
2005-2007
University of Richmond
BSBA (Business Administration)
1994-1998
Salesianum School 1990-1994
Ed McKenna Skills
Brand Management
Marketing
Marketing Strategy
Integrated Marketing
Product Development
Advertising
Strategic Planning
Business Strategy
Marketing Management
Strategy
Relationship Marketing
Trade Marketing
Social Media
Competitive Analysis
Market Analysis
Brand Development
P&L Management
Forecasting
Budgets
FMCG
Consumer Products
International Marketing
CRM
Business Analysis
Product Management
Social Media Marketing
Digital Marketing
Marketing Communications
Product Marketing
Business Planning
Pricing
Market Research
Key Account Management
Event Planning
Direct Marketing
Sales Operations
Account Management
Experiential Marketing
Budgeting
Management
Cross-functional Team Leadership
Leadership
Brand Equity
Marketing Research
Promotions
Strategy Development
Project Management
Business Analytics
Ed McKenna Summary
Ed McKenna, based in Richmond, VA, US, is currently a Chief Executive Officer at La Aurora USA. Ed McKenna brings experience from previous roles at Caribbean Sunrise Spirits, LLC, Dana McKenna Designs, MetaRVA and Scandinavian Tobacco Group. Ed McKenna holds a 2005 - 2007 Master of Business Administration - MBA @ University of Virginia Darden School of Business. With a robust skill set that includes Brand Management, Marketing, Marketing Strategy, Integrated Marketing, Product Development and more. Ed McKenna has 4 emails and 2 mobile phone numbers on RocketReach.
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