Consultant - FIFA Club World Cup @ (December 2024 - October 2025)
Founder @ Cracked It (November 2023 - Present)
Commercial Consultant @ (June 2024 - December 2024)
Senior Consultant @ Athlete Sport Group (November 2023 - May 2024)
Head Of Brand, WiggleCRC @ (February 2022 - October 2023)
Head of Marketing, BT Sport (Consumer and Commercial Venues) @ (April 2019 - February 2022)
Head of Marketing, BT Sport (Commercial Venues) @ (April 2018 - March 2019)
Senior Marketing Manager, BT Sport @ (May 2015 - March 2018)
Marketing Manager, BT Sport @ (July 2013 - April 2015)
Marketing Academy Scholar 2018 @ (January 2018 - February 2019)
Sport Industry Next Gen Leader 2018 @ (January 2017 - January 2018)
Customer Marketing Executive @ (August 2011 - July 2013)
Direct Marketing @ (October 2010 - August 2011)
Intern @ (August 2010 - October 2010)
Ed Cracknell Education
The Marketing Academy
2018 Scholar
2018-2019
IDM, Institute of Direct and Digital Marketing
The IDM Diploma in Direct and Digital Marketing (Dip IDM)
2012-2012
Newcastle University
2.1 BA Hons
2007-2010
Eastbourne College 2002-2007
Sport Industry Next Gen 2018 Leader
Ed Cracknell Skills
Above the Line
Below the Line Advertising
Brand Awareness
Brand Development
Branding & Identity
Business-to-Business (B2B)
Campaign Strategies
Commercial Awareness
Content Strategy
Customer Acquisition
Customer Insight
Customer Relationship Management (CRM)
Customer Retention
Digital Marketing
Digital Media
Digital Strategy
Direct Marketing
Direct to Consumer Marketing
Door-to-Door Sales
E-Commerce
Email Marketing
Environmental, Social, and Governance (ESG)
Integrated Marketing
Lead Generation
Leadership
Leveraging Strategic Partnerships
Management
Market Research
Marketing
Marketing Campaign Management
Marketing Communications
Media Planning
Mobile Marketing
Online Advertising
Online Marketing
Over-the-Top Content (OTT)
PPV
Performance Marketing
Performance Measurement
Retail
Rights Holder Management
Social Media
Social Media Marketing
Sponsorship
Sports
Strategic Partnerships
Subscription Sales
Television
Trading
box office
Ed Cracknell Summary
Ed Cracknell, based in London, GB, is currently a SVP - Special Projects | Marketing Strategy at DAZN. Ed Cracknell brings experience from previous roles at DAZN, Cracked It, Chelsea Football Club and Athlete Sport Group. Ed Cracknell holds a 2018 - 2019 2018 Scholar @ The Marketing Academy. With a robust skill set that includes Above the Line, Below the Line Advertising, Brand Awareness, Brand Development, Branding & Identity and more. Ed Cracknell has 2 emails on RocketReach.
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