Eclectic Eccentricity Competitors

Born in London. Loved worldwide. For a quarter of a century, we have shared the joy of Jellycat toys with people of all ages, across the globe. Over this time, our unmistakeable characters have gained the affection of millions – and centre stage in many of the most prestigious stores across 77 countries. We have also become a major trendsetter on social media, featured in billions of hashtags. Today, we stand among the most loved and respected soft toy companies in the world. What makes us different? Playfulness and luxurious quality. Our designers play until something magical and unexpected happens – and a new character is born! We source beautiful materials that are noticeably softer, subtler and long-lasting. Our HQ, Jellycat Studios, is based in central London and from there we spread joy through toys, accessories, books, music, films and social media. We have two other main studios in Minneapolis and Shanghai. Explore the Jellycat world at Jellycat.com

Founded in 2006, Not On The High Street is the best-loved curated modern marketplace connecting small brands with the world. Our marketplace brings together over 5000 small entrepreneurs selling more than 350,000 products with over 4 million customers We're here to help customers discover amazing products for all of life's needs; whether they're looking for a gift or something for themselves. We provide small brands across the UK with an engaged customer based, expert business support and ready-made tech and data infrastructure. We are more than an e-commerce platform; making something requires consideration, patience and heart. This lives and breathes through us & our Partners in all we do together. We believe in a future - no matter how far away - where small brands together give big corporates a run for their money. Our Partners are passionate about their craft, their materials, their skills, their processes. About the joy they bring when something arrives that has been planned, designed, selected, crafted, packed and delivered with care. And we are passionate about sharing them with customers and about their success. Together, we have purpose. Because passion, purpose and a meaningful future should be for the many, not for the few.

Lola's Cupcakes began back in 2006 when two friends, Victoria Jossel and Romy Lewis, started things the good old fashioned way. Originally taking orders in their bedrooms and baking in their parent's kitchens, the orders soon started flooding in and they had to move production to a bakery in Primrose Hill. With their love for baking and passion for the finest, freshest ingredients the company grew from strength to strength. Lola’s opened concessions in Harrods, Selfridges and Topshop, a flagship in Mayfair, an online store and has worked hard to produce London’s best cupcakes. Victoria and Romy moved on to other projects, but Lola’s continues to grow in team and spirit. Now with twenty stores across London, Lola’s handcrafts cakes and cupcakes for the city daily. In each of our stores, from Chancery Lane Station to Canary Wharf and even Selfridges Birmingham, our cupcake specialists are on hand to advise and to give you a taste of our classic flavours as well as our seasonal new discoveries. Our sponges rise with the sunrise and our bakers and decorators handcraft our cakes and cupcakes using only the finest ingredients. Fresh every day, always, Lola’s Cupcakes brings a smile of sweetness to people every single day.