We’ve been making impeccably stylish, beautifully designed products, principally in white, for over 25 years. Think style not fashion, quality not quantity and an attention to detail that extends through everything we do – from the hand-stitching on a luxurious high thread-count pillowcase to our second-to-none customer service.
We believe it’s the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration and it is with those in mind that we design and create edited collections made to last and become an intimate part of our lives.
We spend time developing our product ranges and put the same care and attention to detail into selecting the best people to join our growing and innovative business. From retail stores and ecommerce to Buying & Merchandising, quality experts, our support services, qualified accountants and visual/creative experts - The White Company inspires passion from all its people, and a genuine commitment to each other.
We’re Grey Matter — a software reseller and cloud service provider. For over 40 years, we’ve been immersed in the world of software and emerging technologies. Today, our global team share their expertise, helping your business move with speed and confidence.
So, whether you’re looking to scale your solution or operate more efficiently and securely in the cloud, we’re here to help.
We’re all about:
Solutions that help your business operate securely in the cloud.
Tools your business needs to grow and scale.
Honest, friendly service you can depend on to deliver.
SHADES OF GREY is a creative and production studio operating at the intersection of brand, culture, and execution.
We lead the development and delivery of campaigns, content, and brand experiences, translating ideas into clear, high-impact output across platforms and environments.
Our work spans global runway shows, brand activations, campaign shoots, and multi-platform content systems, often executed under high visibility, tight timelines, and complex stakeholder environments.
We partner with brand leadership to shape narrative, define visual language, and build ideas that scale. Our approach integrates creative direction and production from the outset, ensuring that concept, execution, and audience experience align.
Clients include Zimmermann, Diesel, UNIQLO, Searchlight Pictures, Legendary Entertainment, and others across fashion, entertainment, and consumer sectors.