eatbigfish Information

eatbigfish is a strategic consultancy with a single focus: helping brands and businesses grow with the Challenger Mindset. We work with our clients to create challenger strategies for their own business – using our tools and processes to offer an exciting and proven alternative model for business strategy, brand development, marketing, innovation and organisational culture. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger brand’ – our unique approach combines a rigorous understanding of Challenger thinking and behaviour, and a collaborative way of working that ensures deep strategic alignment and commitment. Our philosophy, processes & tools are grounded in The Challenger Project – an evolving global study of the world’s most successful challengers, and the leaders and teams that drive them, across all categories and industries. The insight we gain from this research has made us the world’s leading voice on challenger brand strategy.