Easy care (health & beauty care) Information

Easy was established in 1999 by Dr. Asser Salama with one brand being the Easy Sweet Bars 100% natural hair removal product. In 2003, Easy Sweet became the market leader in the natural hair removal category in Egypt In 2004, Easy introduced the Easy Care wipes products which gained market leadership in a short period. In 2005, Easy Sweet became the market leader in the whole hair removal category. In 2007 easy started production of mosquito repellents as the first producer in Egypt. In 2009, easy introduced the Clean Care antiseptic line of products which is the fastest growing category in the company . In 2015, Mega for trading and distribution (Easy Group Subsidiary) has been established to handle all logistics & way-to-market management for easy & others . In 2015 Brand Dialogue has been established to handle TM, BTL, Social Media, designs & communication tools for consumers & customers. In 2015 Modern Egypt has been established to handle all regional export & import business for easy & others. Our Mission:- Is to build a Regional Organization, capable of aggressively growing profitably in the global market. by satisfying consumers with high quality, best value for money products and by committing to the continuous development of our shareholders value, employees, communities and environment. Our Commitment : Partners •To offer them partnership leading to sustainable growth & long term profitability Employees •To offer them conductive work environment & continuous development that unleashes their maximum potential & to reward generously Society •To be partners in development & sustainability Shareholders •To offer them aggressive sustainable growth & equitable returns & to minimize their risk of financial distress Consumer •To offer them demand driven excellence & innovation in products & services at best affordable price