Team Shimano
Welcome to the world of Shimano. Our main goal in life and business is to help people get closer to nature through the cycling activities they enjoy most.
Team Shimano is comprised of people all over the world, working together to fulfill a dream in which more people ride bikes, and the bikes they ride shift better, brake better and perform better overall.
There are as many ways to enjoy cycling as there are people on bikes and we have devoted our resources to meeting as many of those individual riding needs as possible, creating the widest range of high quality bicycle components in the world.
W.C. Bradley/Zebco Holdings, Inc. "Zebco Brands", based in Tulsa, Oklahoma, is a leading marketer of fishing tackle and outdoor gear sold under a portfolio of brand names. The Zebco®, Rhino® and Martin® brands compete in recreational freshwater rods and reels. The Quantum®, Fin-Nor® and Van Staal® brands are targeted at avid fishermen from freshwater to offshore saltwater. The Cajun Line® brand competes in fishing line while the William Joseph™ and Badlands® brands provide serious packs and gear for fly fishing and hunting respectively.
Zebco has been in the fishing business since 1949 and was acquired by the W.C. Bradley Co. in 2001. In 2011, Zebco Brands acquired Zebco Sports Europe (www.zebco-europe.com), one of the oldest and most successful producers of fishing tackle in Europe. This move reunited the two Zebco businesses and brands that were sold separately in 2001 and supports Zebco Brands’ global growth strategy. Preston Innovations (www.prestoninnovations.com) was acquired by Zebco Brands in 2014. Preston Innovations is the United Kingdom’s leading match fishing brand as well as having a growing presence in the coarse, carp and bait segments of the market with its brands Korum, Avid Carp, and Sonubaits.
Lew’s is a legendary rod and reel brand with a history of product innovation that continues to this day.
The new rods and reels have been completely re-tooled with the latest in features and materials, keeping with the tradition of innovation and function that the late Lew Childre originally demanded when he launched the Lew's brand a few decades ago.
Lew's, Feel the difference!
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