At Saxo we believe that when you invest, you unlock a new curiosity for the world around you.
Discovering an intuitive desire within to actively learn, explore, and ask questions, you will engage with new companies, new communities, maybe even new countries. You could call this an appetite or passion for new knowledge and skills. We call it curiosity. Ultimately everything we do as a company is focused on getting curious people invested in the world by giving our clients more ways to make more of their money.
We began in Copenhagen, Denmark in 1992 with a clear vision: to make the global financial markets accessible for more people. In 1998, we launched one of the first online trading platforms in Europe, providing professional-grade tools and easy access to global financial markets for anyone who wanted to invest.
Today we are a well-capitalised Danish (EU) bank with top capital ratios and positive rating from S&P, trusted by over 1.2 million clients. As an international award-winning investment firm for investors and traders who are serious about investing, our clients enjoy regulated and reliable access to over 71,000 financial instruments on our industry-leading platforms. Keeping our headquarters in our beloved Denmark, we have expanded our reach to having more than 70 nationalities employed in offices in 14 countries.
We are proud of our Scandinavian heritage and we are committed to the values of trust, fairness, and security. We believe this gives our clients the confidence to be adventurous and curious.
Curiosity can lead you to places you never could have imagined. When you invest, you stimulate the mind, you see new perspectives, and you broaden your horizons. Personal transformation is inevitable as you develop a sincere interest and curiosity for not only the world, but also for others.
At Saxo our greatest hope is for everyone to become engaged, to feel empowered, and to Be Invested.
We are a strong and enthusiastic team focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey.
Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customers’ needs and convenience in mind.
Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo.
Are you as passionate about defying conventions and creating something extraordinary as we are? Let’s chat.
Our Vision
Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services.
Our long-term vision is to become the trusted financial partner for millions of Indians.
Our Values
Our culture enables us to be what we are — India’s fastest-growing financial services company. Everyone at Groww enjoys the autonomy and flexibility to bring their best work to the table, as well as craft a promising career for themselves.
The values that form our foundation are:
Customer centricity
Ownership-driven culture
Keeping everything simple
Long-term thinking
Complete transparency
Groww is India’s No.1 Stock Broker based on active clients user data as per NSE as on 1 March, 2026 and is the largest distributor of Mutual Funds SIPs.
SEBI Registration: https://bit.ly/4cZ6gUN
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