Dutiful Daughters Competitors

Emerging in 2006 as a womenswear brand created for a mother and daughter to shop together, Forever New has expanded at a rapid rate to trade globally in 300 stores across 10 countries around the globe. This unique brand proposition forms the core of our business, we design fashion that can be worn across multiple age groups, always adding our own perspective on trends to create something uniquely Forever New. We are dedicated to ‘making it her moment’ with fashion that makes her feel beautiful and confident, no matter what she’s doing; celebrating a milestone, graduation ceremony, first date, job interview, travelling, or just heading into the office, Forever New makes every moment special. Our teams in head office, our retail stores, and our distribution centre combine to make Forever New what it is today. We know that our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated team who work collaboratively to achieve excellence in everything they do.

COMPANY INFO A native New Yorker who spent her career at the forefront of fashion, Vera Wang began a sweeping makeover of the bridal industry in 1990 with the opening of her flagship salon at the Carlyle Hotel in New York City. Today, the salon continues to showcase collections known for sophisticated drama, feminine detailing and a modern approach to bridal design. In 2000, Vera Wang's enthusiasm for couture fashion resulted in the launch of her highly acclaimed ready-to-wear collection. The Council of Fashion Designers of America honored Vera Wang by naming her "Womenswear Designer of the Year" in 2005. Known for her nonchalant approach to style and luxury, Vera Wang's ready-to-wear collections resonate with her signature layering, intricate draping and exquisite attention to detail The Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, beauty, accessories and home. These collections are positioned at the highest end of the luxury market. Driven by artistic, modern and luxurious design and style, couture-like quality and a high level of customer service, Vera Wang's collections hold impeccable customer appeal. Vera Wang collaborates with leading global partners, directly employs more than 200 people and manufactures the majority of its bridal collection in company-owned workrooms in the United States.