Dumela Sports Information

DUMELA (DOO-MAE-LAH)– quite simply is a way of saying Hello in the Sesotho language from Southern Africa. As with most really enchanting words spoken among humans, Dumela’s subliminal meaning and interpretations run deeper than mere pleasantries and salutations. Much like the word “Namastey” reverberates beyond being a means of greeting, Dumela too, is intended to inspire warmth and goodwill when said by one to another. While it is limiting to define literal meanings for words of such significance, some say Dumela loosely conveys three positive statements, by the speaker to the listener – I believe in You; I see the great potential in You; I affirm You As an apparel and merchandise company, intent on dressing the world better and making a loving dent in the universe, we find ourselves deeply motivated by this Dumela philosophy - of belief, potential and affirmation. We have committed ourselves to making the best products we can to enable our customers to be the best versions of themselves they can be. Dumela!