Dtail Information

Dtail gives fashion brands the ability to see - in real time, in high fidelity - how their products, assortments, and store concepts will look and perform in physical retail environments. No physical mock stores. No waiting for samples. The platform has two core components. Dtail Catalog brings product data, imagery, and 3D assets together in one place. Teams manage assortments visually — filtering, grouping, and exploring collections using planning attributes like season, category, price tier, and region. It connects upstream data from PLM and ERP systems with downstream visual workflows. Dtail Spaces is a real-time 3D environment built on Unreal Engine. Teams walk through photorealistic model stores, place products on configurable fixtures, test storytelling concepts, and capture visual outputs — all from a browser or native client. No 3D expertise required. USE CASES Visual Merchandising Guidelines & Regional Execution: VM teams build and update seasonal guidelines inside 3D store environments, with accurate product placement on fixtures. Regional teams reference spatially clear direction and adapt layouts for local formats — all within the same platform. Guideline creation is faster, revision rounds decrease, and regional execution becomes more consistent. Wholesale Sell-In & Storytelling: Sales teams prepare 3D showroom walkthroughs tailored to specific accounts. Buyers see assortments placed in realistic store concepts and give feedback in real time, rather than interpreting flat visuals. Conversations are more concrete, and the format helps teams tell a clearer brand and collection story. Cross-Functional Assortment Alignment: Planning, buying, and VM teams use Dtail as a shared workspace where assortment decisions become visible in spatial context early in the process. Collections can be explored by attribute, grouped by story, and placed into model-store environments to check density, flow, and fixture fit.