Drydown Information

The most persistent scent in your day isn't your perfume. It's your clothes. Drydown is India's first fine fragrance fabric conditioner. Built on an idea borrowed from perfumery, that the part of a scent worth remembering is the drydown, the lingering base. We engineered fabric care around that principle. Our fragrances are composed by perfumers, our base is plant-based and biodegradable, and our oils are micro-encapsulated so scent releases with movement, not just at the wash. We launched with three: → Burnt Sugar — gourmand and indulgent. Blood mandarin, sambac jasmine, melted vanilla, precious woods. → Acid Bloom — sharp and electric. Blackcurrant, peach, patchouli, toasted tonka. → Pale Ash — mineral and restrained. Pear, clean aldehydes, smoked vetiver, white musk. The opportunity behind the brand. The global fabric conditioner market is $20B, projected at $31B by 2030. In India, household penetration sits under 15% against ~75% in the US even as washing machine ownership crosses 90 million homes. The category is set to triple while remaining stuck on softness and freshness. We are building the premium, fragrance-led end of it. The bigger thesis. Coffee became specialty coffee. Soap became skincare. Candles became home fragrance. Laundry is the last everyday ritual that hasn't been redesigned. Drydown is the brand redesigning it. A product of Common Ritualz Pvt Ltd. Made in India. Available on Amazon Press, partnerships, retail, hiring → hello@drydown.in