Driven Data is the first customer data platform for the automotive industry. They combine all dealership data into one environment allowing marketers a single place to drive loyalty. Driven Data provides enterprise analytics for dealerships leveraging the most comprehensive roster of automotive specific integrations partners. This combination of campaign ready centralized customer data and deep reporting allows dealerships to improve both revenue and profitability. In 2017, only 17% of sales customers that purchased had a previous relationship with the dealership they bought from. For service, 40% of customers defect from their dealership within the year their warranty expired and go to an independent service provider. This is not by choice, dealerships have been unable to easily engage and maximize the lifetime value of their customers.
| Website | http://driven-data.com |
| Revenue | $14.9 million |
| Funding | $4.7 million |
| Employees | 31 (5 on RocketReach) |
| Founded | 2013 |
| Address | 525 S Meridian St, Indianapolis, Indiana 46225, US |
| Phone | (833) 435-0105 |
| Technologies |
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| Industry | Motor Vehicle Manufacturing, Business Intelligence (Bi) Software, Automotive, Software Development & Design, Transportation, Software |
| Keywords | Automotive Data Platform, Data Analytics For Dealerships, Automotive Business Intelligence, Customer Relationship Management Automotive, Automotive Marketing Automation |
| Competitors | IBM, Dataiku, H2O.ai, Alteryx, DataRobot, Tonic.ai, Civis Analytics, Zaloni, Altair RapidMiner, Kaggle +42 more (view full list) |
| SIC | SIC Code 73 Companies, SIC Code 737 Companies, SIC Code 7374 Companies |
| NAICS | NAICS Code 518 Companies, NAICS Code 51821 Companies, NAICS Code 5182 Companies, NAICS Code 518210 Companies, NAICS Code 51 Companies |
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Driven Data Questions
The Driven Data annual revenue was $14.9 million in 2026.
Vidya Krishnamurthy is the Human Resources Director of Driven Data.
5 people are employed at Driven Data.
Driven Data is based in Indianapolis, Indiana.
The NAICS codes for Driven Data are [518, 51821, 5182, 518210, 51].
The SIC codes for Driven Data are [73, 737, 7374].
Top Driven Data Employees
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Vidya Krishnamurthy
Human Resources Director at Driven Data
Charlotte, NC, US1 -
Darlene Antoine
Onboarding Manager at Driven Data
Indianapolis, IN, US11 -
Matt Reyes
Human Resources Manager at Driven Data
Jackson, TN, US
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