Drinks Ontario Information

Bringing a dynamic and world-class assortment of beverage alcohol products to market through a provincial monopoly retailer is complicated. An agent’s job is to find those products and negotiate them into that marketplace. Our members – agents, suppliers, manufacturers and marketers of beverage alcohol have many different needs, but very similar business goals. Since 1958, the mandate of Drinks Ontario has been to inform, support and advocate for its members with industry and government. In the world of beverage alcohol in Ontario, we offer a credible voice on trade, regulatory and policy issues, and we’re experts in product trends. Times have changed since 1927 when the LCBO was established, and they’re changing faster now than ever before. When it comes to navigating the Ontario beverage alcohol marketplace, there is no substitute for experience, solid relationships and deep, industry-specific business acumen. Membership in Drinks Ontario connects you with agents of all sizes who have a refined knowledge of what works in Ontario. More than 155 beverage alcohol agents, suppliers, manufacturers and trade marketing boards are currently enjoying the benefits of our rich history and practical experience. On the ground, Drinks Ontario employs the experience of dozens of industry thought leaders and innovators to drive the agenda of 10 active committees that reflect the retail landscape in the province. We connect our members to industry decision-makers and provide relevant, timely and effective communications that help their businesses thrive.