Dria Competitors

Royal FloraHolland is a leading international floriculture marketplace. For more than 100 years, we have brought growers and buyers together. Through our digital marketplace and physical hubs, we make the widest and deepest floriculture assortment in the world easily accessible to buyers from all countries and markets. Our aim is an optimal market price at the lowest possible cost. We strive for sustainable success for our members and collaborate with all parties in the floriculture sector so that the industry continues to grow. We believe that we achieve more together than alone. As a cooperative, we provide simplified dealmaking, customised logistics, and help our customers to do smart business. This is how we grow together and build an efficient, sustainable and future-proof floriculture sector ROYAL FLORAHOLLAND – CONNECT TO GROW

The world is increasingly realizing that we need to preserve our planet and that it requires a much more sustainable approach on agriculture. Also, the world deserves access to healthy food. Our mission is to provide sustainable taste anywhere. Therefore, we design, build and operate tailor made horticultural solutions for our customers, with a reduced footprint in natural resources, water, CO2 and pesticides. We continuously invest in R&D to strengthen our propositions towards our customers. This vision allows us to operate our business successfully for a better future. Our values We are curious and with our passion for technology we are determined to advance the industry. We think and act responsibly for our environment, and are committed to realize a sustainable solution for every project. We listen to the demands of our customers, are engaged to a safe work environment, and have fun along the way. We take initiative and are committed to project result. And we act as one team and assure our customers can always rely on quality.

A hundred years on, FloraHolland is a still-growing, internationally-active auction company: each day, the cooperative sees 8,000 Dutch and foreign growers delivering their flowers and plants; 2,500 professional customers (including many exporters and wholesalers) doing their purchasing; and a staff of well over 4,000 come to work. The auction has a turnover of 4.1 billion euros and sells more than 12 billion flowers and plants a year, making it a significant contributor to the Dutch economy.