DRESS FOR THE DAY, LLC Information

DRESS FOR THE DAY is a inspiration ecommerce platform providing recommendations on what to wear and where to purchase based on occasion, personal style, weather and budget. Founders, Shradha Mehta & Anisha Bhasin shared a vision of making getting dressed simple and fun for those with a busy lifestyle. Shradha, co-founder and CEO of DRESS FOR THE DAY holds a Bachelor’s degree from Parsons, The New School for Design. Shradha also works with fashion brands such as Ralph Lauren Group, Tory Burch and Burberry as Brand Manager at the Luxottica Group. Fascinated by industry opportunities and a proud techie, she loves running a startup involving both sides of her personality – geek and chic. Anisha, co-founder and COO of DRESS FOR THE DAY graduated from New York Univeristy with a B.A. in Sociology and obtained a law degree from Fordham University. She practiced entertainment law for several years, serving as in-house counsel at a music publishing company. An equally passionate shopper as she is an attorney, combined with a natural talent for operations and negotiations makes her the perfect industry liason for DRESS FOR THE DAY.